DIGITAL MARKETING
DIGITAL MARKETING
Digital Marketing is definitely the most effective tool to introduce a product or brand in the market.
Digital Marketing is definitely the most effective tool to introduce a product or brand in the market.
Our Digital Marketing and Communications team is a key basement of our overall trading activities.
Our Digital Marketing and Communications team is a key basement of our overall trading activities.
We implement digital marketing strategies approaching to channels where the customers of our products are.
Based on such strategies we manage and optimize campaigns across the proper channels under consistent frameworks designed for every product.
We implement digital marketing strategies approaching to channels where the customers of our products are.
Based on such strategies we manage and optimize campaigns across the proper channels under consistent frameworks designed for every product.
We carry out 360º multichannel campaigns, integral branding projects and eCommerce covering all the necessary aspects so that the image and communication of our products and partners is professional and effective.
We carry out 360º multichannel campaigns, integral branding projects and eCommerce covering all the necessary aspects so that the image and communication of our products and partners is professional and effective.
Digital Marketing
PRODUCT LAUNCH
The launch of a product is a primary task for our company. Its strategic nature requires careful planning and execution.
Using combination strategies on all PPC platforms (Google Ads, Shopping, Facebook, Instagram, Twitter, Linkedin, Pinterest, Tik Tok, Spotify…), we build excitement and anticipation for our new products, enrolling early adopters which are the decisive core of product evangelists.
The effectiveness of the product launch is marked by both, the product itself and its dissemination in the market. Therefore, to be successful, the needs and behaviors of consumers must be kept in mind. We undertake this task through 4 fundamental axes:
MARKET RESEARCH
To know the needs and motivations of potential customers, surveys, interviews, focus groups, etc. are applied depending of the product and the proper sales channels.
COMPETITOR ANALYSIS
Making benchmarking with the products that are meeting the needs of the customers allows to know the main competitors and the best possible price range for the products.
LAUNCH CAMPAIGN
Design of the Marketing Plan for the launch of the new product to fix price and margins range, distribution channels, communication schedule.
LAUNCH TRACKING
Tracking is fully necessary to correct launch. It helps the systematic evaluation of the results and allows adjustments during the launch process to achieve the targets.
MARKET RESEARCH
To know the needs and motivations of potential customers, surveys, interviews, focus groups, etc. are applied depending of the product and the proper sales channels.
COMPETITOR ANALYSIS
Making benchmarking with the products that are meeting the needs of the customers allows to know the main competitors and the best possible price range for the products.
LAUNCH CAMPAIGN
Design of the Marketing Plan for the launch of the new product to fix price and margins range, distribution channels, communication schedule.
LAUNCH TRACKING
Tracking is fully necessary to correct launch. It helps the systematic evaluation of the results and allows adjustments during the launch process to achieve the targets.
MARKETPLACES MANAGEMENT
Being present in the digital channels is vital for the optimization of our sales and communication with customers.
Marketplaces make not only increase sales but also increase our notoriety and visibility.
Our Digital Team know well the best marketplaces and have experience in the management of online sales adapted to each market and product range.
We know that it is necessary a well-defined strategy selecting the marketplaces in which we will have the biggest presence, as well as the communication channels where our potential customers are.
We develop the strategies in marketplaces selecting the most potential platforms to work.
Optimize data to improve visibility within marketplaces with growth strategies.
Analyze the online data to take actions on growth and profitability.
LOYALTY
It is proven that old customers buy more by knowing our brand for a long time than new ones, so it is interesting to keep them with us.
Loyalty reduces more costs than the cost generated by strategies to get new customers; it costs between 5 and 7 times more expensive to get a new client than to keep an old one.
We identify the needs and desires of the objetive market, define consumer-oriented targets and create strategies that provide superior loyalty values.
We design and define strategies to capture and retain customers with us, analyzing and developing customer loyalty and retention strategies using digital channels to obtain optimal results.
We use the latest software platforms and technologies to handle more effectively marketing on multiple channels online, developing automated defined funnels to improve the loyalty and support of the potential clients until they become brand evangelists.
We focus on recurrence strategies to impact the increase in sales with current customers boosting the Life Time Value.